The “tipping point” is the moment at which things change.Like on page 12 it calls it the boiling point, when something erupts.
The point, at which something tips, is when it can no longer be contained.Things change rapidly, like the boiling point.
I think there is room in our society for “tippers”.If we have followers, then we can have tippers.Isn’t that what advertising hopes to do all the time, is tip something.
Chapter 1
The three rules of an epidemic are that people, an agent, or environment causes it.
The 80/20 principal is that 80% of the work is done by 20% of the people.
R.J. Reynolds is the company, which sells Winston cigarettes.
Chapter 2
Connectors are just that the people that are connected to everyone.They know everybody.Mavens are people who are full of information.They knoweverything.The salesmen are just that, salesmen.They can persuade you about ideas or things.
The “small-word problem” is how are human beings connected.
“Six degrees of separation” is that people can be connected in six steps.I think it is truly hard to test, it gave the examples in the book, but it would be hard to truly test with just average people.
Someone is a connector when they know lots of people, and can bring them together.
Took the quiz.
Connectors are necessary in society, because of the kinds of people they know.
“The strength of weak ties” means that the connections made through acquaintances can be more beneficial than those made through friends, because acquaintances have a broader field.
Paul Revere’s ride was successful because of his personality.
The connectors that I know love to be around people, they are social and the ones that can’t go anywhere with out bumping into a million people they know.The mavens that I know are usually the ones I go to when I need information.
I rely somewhat on word-of-mouth information.
Mavens influenced the sale of Hush Puppies by spreading along the word to probably a connector.
The positives of being a maven, is the information they have and the desire to pass along that information.The negative would be, the know it all attitude they could have.
Someone is a salesman when they have the skills to persuade others.
The three things that Gladden says make salesmen effective are little things can make a big difference, nonverbal clues are important, and persuasion works in ways that are not appreciative.
“Micromovements” are patterns that occur over and over.
Someone is good at charades, if they are a good salesman.
I have more characteristics of a maven.
I could be more of a connector.
The book talks about books you can read to be a better salesman.I think you can work on traits you already have to develop other traits.
The disadvantages linked to the three classifications are people can always be unhappy with ideas.
Chapter 3
“The stickiness factor” is what makes an idea stick, or take hold and stay.
Something is “sticky”, is the quality of the message.
Direct marketing is sending a product directly to consumers and wanting them to respond by buying the product.A successful campaign has “stickiness”.
The “gold box” was an interactive advertising idea.
The changes that she made in order for her show to work were they got rid of the Man from Alphabet, no segment was beyond four minutes, simplified dialogue, and fantasy and reality was mixed.
Sesame Street and Blue’s Clues are aimed at children and learning.Sesame Street has short segments and Blue’s Clues are longer.Sesame Street also has many characters where Blue’s Clues doesn’t.Blue’s Clues also has one story line aimed at children only.
“The Distractor was a stickiness machine.”
The James Earl Jones Effect is learning through repetition.
