The tipping point is when the introduction of an item / ideal become increasingly popular in the main stream population.
Something tips when it goes from a small population who impact a larger population.
There is room in our society for tippers, in fact they are an important part of needed change.
The three rules of epidemics are:
1. the law of the few.
2. The stickyness factor.
3. The power of context.
The 80/20 principle is when 80% of the work is done by 20% of the people participants.
R. J. Reynolds is a manufacture of smoking products who ran one of the most successful add because it was able to create a tipping point.
Week #2.
Connectors are people who can bring people together for a specific goal and usually have lots of acquaintances to connect other people to.
Mavens are people who are diligent about gaining lots of specific knowledge and pass that knowledge on to the general public, especially when companies try to misguide the public.
Salesman are people who sale ideals to people by using special skills of persuasion.
A "small world problem" is a explanation of how humans are connected.
Six degrees of separation is the ability to show and test the fact that only six levels separate us from a main connector and was proven by Milgram with the chain letter experiment.
Galdwall's Test results 39.
Connectors are important to society because they are the bases of almost of our social structor. The people you hang around and with during most of your social life are likely the result of a connector.
