Completer, Ride the Rockies 410 miles bicycle tour, 2005
Conductor, Arkansas Valley Wind and Percussion Ensemble 2000-2002
President, Ark-Valley Music League, 1999-2005, 2009-present
Father, three wonderful kids, 1996-present
Husband, to Christi, 1993-present
Eagle Scout, Troop 83, East Stroudsburg, PA, 1988
Hobbies: music, performing on trumpet and guitar, gardening, fitness, birding, camping
A) Introduction
1) Describe the "Tipping Point"
When an idea, virus, fad, etc. goes from relative obscurity to wide-scale recognition
2) At what point does something "tip"?
Things “tip” when a relatively small change occurs that ultimately has a big effect. The moment of critical mass or boiling point.
3) Gladwell asserts that "gradualism" is the norm, that most of us, by nature, are gradualists,Is there room in our ordered society for "tippers"?If so, where and how? I believe that tippers are essential and necessary in society. They are the ones who effect real change within the culture. Tippers could be found in all walks of life and vocations, since all the systems of the world are interconnected.
b) Chapter 1
1) What are the three rules of epidemics?
The three rules are: The Few, Stickiness Factor, and The Power of Context
2) What is the 80/20 principle? The principle states that 80% of all the work is done by 20% of the people. In epidemics, this principle is brought to a greater extreme. The 80/20 principle is an example of “The Few”
3) Who is R.J. Reynolds? R.J. Reynolds is a cigarette company who created an ad for Winston cigarettes. The ad slogan was so catchy that it catapulted Winstons to the #1 cigarette in the country at the time of the ad.
