1.What method did Georgia Sadler find to tip her diabetes/cancer campaign? Would you classify her as a connector, maven, or salesman?
She took her message to beauty salons.This was a way she could deliver her message to a group that she had their complete attention and were they were a captive audience.I would consider her to be a connector, due to the way she communicated information.
2.What is Gladwell’s view of a Band-Aid solution?
A band-aid solution is a way to solve a problem with the least amount of effort and investment as possible.
3.What two lessons does he mention from the Tipping Point?
One is that there are times we need a convenient shortcut or make a lot out of a little.The other is that with the correct push the world can be changed dramatically.
Afterword. Tipping Point Lessons from the Real World
1.How might the AIDS epidemic have been better combated if it had been examined as a social phenomenon?
If the public’s opinion could have been focused on prevention medicine it could have made a difference on the spread of the disease.
2.What does Gladwell mean when he writes that “we are about to enter the age of word of mouth” (on page 264)?
There is so much advertisement in the world that people are paying less attention to it and relying more on what others think and recommend.
3.What does Gladwell mean by the phrase “the Age of Isolation”?
Young people today are losing their ability to communicate and socialize with others.As they spend more time using electronic communication they isolate themselves from one on one human connection and they begin to resent others that seem to have stood for things they do not understand.
4.What is Gladwell’s take on school shootings like Columbine?
He believes that it is an example of how teenagers can have their own idea of reality and it was the spark that set off a serious of school violence events.
5.What is the “fax effect”? How does “immunity” negate the “fax effect”?
When you buy a piece of technology what you are really getting is access to a huge amount of information they you otherwise would not have access to.As more and more information is available people pay less and less attention to it, therefore advertisement has less impact on society.
