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Post Info TOPIC: Week Six
Regina H


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Week Six
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Who do you know in your school that is an example of a connector, maven or salesman? Perhaps you are one of them. Give specific examples w/o necessarily using their names.

I would consider our preschool director as a connector.  He is a 3rd generation attendee to our school.  He is well respected and knows everyone in the community.  I would choose our principal as a great salesman.  She has programs that she wants implemented in our classrooms and sells it to us, the teachers.  She is positive and makes us want to follow her.  Our reading caoch is a maven.  She is in charge of not only our reading program, but our data as well.  She could tell you where our our students are (data) and what is available to help them.  She is very good about sharing this information and motivates us to use that information.

 

How would you use the theories in this book to build membership in your Local?

I would use Gladwell's theories from this book to build our membership by identifying the Mavens, Connectors, and Salesmen.  The Connector would know the people who could become members.  The Salesmen would be able to sell the "maybe" people on the importance of joining the Local.  The Maven could research and stay up-to-date on the information that would help the members.

 

Now do it... build a Local membership plan for your school district.  Using Gladwell's theories and principles, show us a comprehensive action plan for the upcoming school year.  A local membership plan for our school would start at the very beginning of the school year!  My Connector would have the information of who the current members are and who we need to target.  My Maven would research the advantages and benefits of becoming a member.  My salesman would determine the best way to get this information to everyone. 



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Erin T


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Regina, I like your idea of using the beginning of the year to start recruitment. I too share that idea. However, I wonder about the end of the year recruitment, when people are looking for someone or a group of people to stand by their sides. What do you think?

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Danielle E


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I like how you would assign roles for building your local membership.  I especially like the role of the Maven.  I am not sure that I completely knew all of the benefits and advantages of becoming a member when I joined.  I'm sure that you could find some advantages and benefits that are unique to each person you are trying to get to join which may positively persuade their decision to become a member. 



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Patty O


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Danielle, I like the idea of personalizing the message. We come to know each other quite well in our small districts, and may respond to very different stimuli.



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Betty B


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So often the "maybe" people are overlooked. so I love your idea of a salesmen to sell the the importance of joining the Local to them.



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Cindy N


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We always have a table right by the front door of the high school on the first day that teachers start school.  We all meet together for a pep talk from the superintendent and we sign people up right there.  It's a good way to be visible and since there are lots of members milling about there are plenty of people available to answer questions and encourage newbies to join.  I agree with you that it is important to get the group going immediately. 



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