1.What method did Georgia Sadler find to tip her diabetes/cancer
campaign?Would you classify her as a connector, maven, or salesman?
Georgia Sadler found that her campaign to increase awareness
of breast cancer and diabetes held in black churches wasn’t
reaching enough people.She moved her campaign from the
churches to beauty salons.I would consider her to be all three.
She connected with the right people to start her campaign.As a
Maven she gathered the information and kept the clients getting
current news.She was also a Salesman in that she sold the
idea and evaluated her positive progress.
2.What was Gladwell’s view of a Band-Aid solution?
Gladwell’s view of the Band-Aid Solution was that it was
a temporary solution and it was convenient and inexpensive.
it involved solving a problem with a little amount of time
and effort --- a way to make a lot out of a little.
3.What two lessons does he mention from the Tipping Point?
The two lessons from the Tipping Point are: It is possible to
do a lot with a little, and we need to deliberately test our
intuitions.
AFTERWORD
1.How might the AIDS epidemic have beenbetter combated ifit had
been examined at a social phenomenon?
The Aids epidemic might have been combated better if
attention was paid to the beliefs in the social structures,
the prejudices and personality of the community, or the
level of poverty, instead of getting caught up in the traits
of a biological virus.
2.What does Gladwell mean when he writes that “we are about to enter the age of word of mouth”?
Gladwell means that even though we are in a complex sophisticated worldwith limitless access to information, we are going to depend upon primitive kinds of social contacts in the future.
3.What does Gladwell mean by the phrase “Age of Isolation”?
Gladwell means that in this day and time teens have more money to create a materialistic and social world for themselves, as well as electronic devices to fill the quiet spots in their day.Teens spend more time away from adults than before, and they isolate themselves into their own world. Thus they follow a mysterious script that only makes sense to them.
4.What is Gladwells take on school shootings like Columbine?
Gladwell seemed to think that the Columbine incident was an isolated event, yet several other attempts elsewhere were patterned after it ---even the black coats.Kids growing up in dissatisfaction and loneliness isn’t new, so it seems that the isolated event at Columbine followed a mysterious script.
5.What is the “fax effect”?How does “immunity” negate the “fax
effect”?
The “fax effect” is the idea that a communication goes to a
network of people without any effort.The “immunity” comes
in when we are inundated with so much communication that we
soon become slower to answer, are more selective as to who we
answer, and our messages are shorter. Eventually we cherish
one on one communication with others.
Evaluation
1.What can we do to improve the book study?
I enjoyed the book tremendously, it was just my life was full of surprise happenings.I thought the format was fine.
2.What were the aspects of this book study that you found
useful?
The book was so refreshing in that I had either read
or studied about the happenings in history, not
knowing the real reasons behind them.It was fun to
share with others about what I had read about Paul
Revere and how word was spread effectively or about
how Seasame Street was created.The book filled in
important bits of knowledge that I will continue to be
excited about.
2.Would you recommend the Book Study to a colleague?
Yes, definitely!It was a worthwhile study and especially this book was a joy to read!
