|
Book Study Questions - Week 4
(Preview)
Chapter 6. Case Study: Rumors, Sneakers, and the Power of Translation 1.How did Airwalk sneakers tip, and why did business eventually drop? 2.What are the five categories of people who use a new product, according to the language of diffusion research? 3.What is the process of distortion that char...
|
Norm M
|
6
|
7238
|
|
|
|
|
Book Study Questions - Week 3
(Preview)
Chapter 4. The Power of Context (Part One): Bernie Goetz & the Rise & Fall of New York City Crime 1.Who is Bernhard Goetz? 2.Describe New York City in the 1980s—specifically crime and public transportation. According to Gladwell, what tipped the NYC crime epidemic? 3.Explain the Broken Wi...
|
Norm M
|
8
|
8313
|
|
|
|
|
Chapters 6-7
(Preview)
Chapter 6Airwalk sneakers tipped, because of their advertising. Business eventually drops because they mainstreamed their product.The five categories of people who use new products are: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.The process of distortion t...
|
Holli L
|
0
|
1163
|
|
|
|
|
Week 6
(Preview)
I grew up in a neighboring school district and now teach in a district that is smaller. Therefore, many of the people I work with are connectors because they have been in this area for as long as i have. The beauty and sometimes the crutch is that everyone knows everyone in the Ark Valley. I myself would b...
|
Mellissa D
|
0
|
716
|
|
|
|
|
Week 5
(Preview)
Chapter 8. Conclusion: Focus, Test, and Believe1. What method did Georgia Sadler find to tip her diabetes/cancer campaign? Would you classify her as a connector, maven, or salesman?She took her message to beauty salons. This was a way she could deliver her message to a group that she had the...
|
Dean T
|
0
|
832
|
|
|
|
|
Week Five Assignment
(Preview)
Week Five AssignmentChapter 8Sadler used beauty salons as a way to convey her health messages to the public. Sadler could be classified as both a connector and a maven. As a connector she was able to work with beauty salon owners and hairstylists; she was also able to bring in community resources, l...
|
Nicole P
|
0
|
1097
|
|
|
|
|
Week Four Assignment
(Preview)
Week Four AssignmentChapter Six QuestionsAirwalk sneakers tipped through the help of an innovative ad campaign and epidemic transmission. Airwalk’s business eventually dropped when the products were no longer perceived as being different from the norm.The five categories of people who use...
|
Nicole P
|
0
|
947
|
|
|
|
|
Chapter 8 and afterword
(Preview)
Chapter 8. Conclusion: Focus, Test, and Believe 1. What method did Georgia Sadler find to tip her diabetes/cancer campaign? Would you classify her as a connector, maven, or salesman? She went to women in the beauty parlor. She realized she would be more effective in a place where people went...
|
Cindy N
|
0
|
3001
|
|
|
|
|
resume Penny
(Preview)
21175 Rd. 30Stratton, CO 80836(719) 349-0321pisenbart@rebeltec.netPenny Lyn IsenbartObjective Through my knowledge, experience, and skills, I will be a mentor to students and encourage them to be functioning members of society, involving them in their own rewarding educational experien...
|
Penny I
|
0
|
956
|
|
|
|
|
Chapters 4-5
(Preview)
Chapter 4 Bernard Goetz is the man who shot the four youth on the subway, when they demanded five dollars.New York City was a mess the subway was dirty and violent. Gladwell said New York City crime tipped by cleaning up what seemed to be small things, like graffiti.The Broken Window theory is that “I...
|
Holli L
|
0
|
1405
|
|
|
|
|
Week 5
(Preview)
Chapter 8. Conclusion: Focus, Test, and Believe 1. What method did Georgia Sadler find to tip her diabetes/cancer campaign? Would you classify her as a connector, maven, or salesman? Georgia Sadler used beauty salons and hairstylists to get her message across to women. The beauty salons w...
|
Erin T
|
0
|
4031
|
|
|
|
|
Book Study Questions - Week 1
(Preview)
I. Examine the attached syllabus II. Introduce yourselfMy name is Danielle Esa and I am a third grade teacher at Byers Elementary. I am currently, however, on maternity leave for the remainder of the school year having had my son on Feb. 23. III. Questions for discussion a) IntroductionFrom this bri...
|
Danielle E
|
1
|
1003
|
|
|
|
|
Chapter 7 questions
(Preview)
Chapter 7. Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette 1. According to Gladwell, why were teens in Micronesia committing suicide at a high rate? Because it became accepted, like a common teenage rite among young men. 2. What is permission-giving? It is following the l...
|
Cindy N
|
0
|
8973
|
|
|
|
|
Book Study Questions - Week 5
(Preview)
Book Study Questions - Week 5 Chapter 8. Conclusion: Focus, Test, and Believe 1. What method did Georgia Sadler find to tip her diabetes/cancer campaign? Would you classify her as a connector, maven, or salesman? The method Georgia Sadler found to tip her diabetes/cancer campaign was to move the ca...
|
Danielle E
|
0
|
1483
|
|
|
|
|
Chapter 8 and Afterword
(Preview)
Chapter 8. Conclusion: Focus, Test, and Believe 1. What method did Georgia Sadler find to tip her diabetes/cancer campaign? Would you classify her as a connector, maven, or salesman? Sadler used beauty salons to get her message out. She gathered together a group of stylists from the city fo...
|
Regina H
|
0
|
11551
|
|
|
|
|
Book Study Questions - Week 2
(Preview)
Chapter 2. The Law of the Few: Connectors, Mavens, and Salesmen 1.What are connectors, mavens, and salesmen? 2.What is a “small-world problem”? 3.What is “six degrees of separation”? Can it truly be tested? 4.What makes someone a connector? 5.Take Gladwell’s “quiz” on pp. 39-40. We will discuss...
|
Norm M
|
7
|
3830
|
|
|
|
|
WK #4 Chapt. 6 and 7
(Preview)
Chapter 6. Case Study: Rumors, Sneakers, and the Power of Translation 1.How did Airwalk sneakers tip, and why did business eventually drop? They tipped by using a combination of advertising, reaching out to a wide range of customers, and staying loyal to their original customer base. They fell of...
|
Dean T
|
0
|
1125
|
|
|
|
|
Book Study Questions - Week 1
(Preview)
I. Examine the attached syllabus II. Introduce yourself Vita Sharing - if you don't have a resume in your back pocket, prepare one and be prepared to post it for us when the website is in place. III. Questions for discussion a) Introduction i) From this brief introduction, describe the "ti...
|
Norm M
|
8
|
7511
|
|
|
|
|
Week 5- Chapter 8 and Afterword
(Preview)
Chapter 8. Conclusion: Focus, Test, and Believe 1. What method did Georgia Sadler find to tip her diabetes/cancer campaign? She found the place where women were comfortable, were occupied with an activity but would listen and interact and had a new messenger (Connector/Salesman/Ma...
|
Brenda F
|
0
|
1212
|
|
|
|
|
Week 5 Chapter 8 and Aferword
(Preview)
Chapter 8. Conclusion: Focus, Test, and Believe 1. What method did Georgia Sadler find to tip her diabetes/cancer campaign? Would you classify her as a connector, maven, or salesman? Georgia went to chyrches to try to get the message out but it didn't work because no one else was going through w...
|
Georgette B
|
0
|
1399
|
|
|
|
|
Week 4 Ch. 6 & 7
(Preview)
Chapter 6. Case Study: Rumors, Sneakers, and the Power of Translation 1.How did Airwalk sneakers tip, and why did business eventually drop? Airwalk Sneakers tipped because of the great adveritsing and look of the sneaker. Lembesis descovered an amusing, sticky advertising campaign founded on...
|
Georgette B
|
0
|
1200
|
|
|
|
|
Questions Intro/Week 1
(Preview)
Questions for Discussion:Week 1Hi. I'm Greg Ludwig. I work in the Lamar School District.Resume: Gregory S. LudwigEDUCATION1994-1996 Eastern New Mexico UniversityMasters in Music Education 1988-1992 Ithaca College, Ithaca, NYBachelor of Music Education JOB EXPERIENCE2008-2011, Lamar M...
|
Greg L
|
0
|
863
|
|
|
|
|
Week Five
(Preview)
Chapter 8. Conclusion: Focus, Test, and Believe
1. What method did Georgia Sadler find to tip her diabetes/cancer campaign? Would you classify her as a connector, maven, or salesman?
Sadler used educating stylists at beauty salons to get her message out. She
kept a constant cycle of new...
|
Mellissa D
|
0
|
1083
|
|
|
|
|
Week 5 Answers
(Preview)
Chapter 8. Conclusion: Focus, Test, and BelieveWhat method did Georgia Sadler find to tip her diabetes/cancer campaign? Would you classify her as a connector, maven, or salesman? Georgia Sadler tried going to churches to get her message out but it did not work because the people there did not hav...
|
Shannon E
|
0
|
866
|
|
|
|
|
Questions week 1& 2.
(Preview)
Week #1. The tipping point is when the introduction of an item / ideal become increasingly popular in the main stream population. Something tips when it goes from a small population who impact a larger population. There is room in our society for tippers, in fact they are an important pa...
|
alan4444
|
0
|
891
|
|
|
|
|
Oops! Forgot a question on Chapter 6
(Preview)
Not sure I know any real Innovators. I know lots of students who dictate style and behavior but I think it's because they are mean kids. Students copy them in order to not be the object of their derision.
|
Cindy N
|
0
|
823
|
|
|
|
|
Chapter 6 questions
(Preview)
Chapter 6. Case Study: Rumors, Sneakers, and the Power of Translation 1. How did Airwalk sneakers tip, and why did business eventually drop? The business tipped because they worked really hard at selling their product to a certain segment of the population-then Gordon came in and did major resear...
|
Cindy N
|
0
|
10639
|
|
|
|
|
Week 1 Resume
(Preview)
Dean J. Thompson 1201 Hwy 196 e-mail: dean.thompson@wiley.k12.co.us Wiley, Colorado ...
|
Dean T
|
1
|
1107
|
|
|
|
|
Week 1, Resume
(Preview)
Alan A. Cliftonalanaclifton@yahoo.com Cell (970) 690-1123.Teaching Experience – License # 0448587, Secondary Science Granada School Re-1, Granada CO. 8/2010 – Present. Biology, Science Topics, Physics (9,th and 12th.), Earth Science, Chemistry, and Advanced Science Topics. Ce...
|
alan4444
|
0
|
986
|
|
|
|
|
Chapter 4 and 5 questions
(Preview)
Book Study Questions - Week 3Reply Quote Printer Friendly Chapter 4. The Power of Context (Part One): Bernie Goetz & the Rise & Fall of New York City Crime 1. Who is Bernhard Goetz? The Subway Vigilante. He shot four men on the subway who asked for money. He assumed he was being robbed, fe...
|
Cindy N
|
0
|
13479
|
|
|
